Are you ready to supercharge your personal and business brand this year, and combine the powers of personal brand strategy, speaking AND media?
Are you serious about being seen AND heard? It’s time to level up your brand, change your visibility and get ready to use that voice. It’s time to elevate AND amplify.
We have designed Elevate & Amplify: The Program an online course which will teach you:
How to create a keynote that engages audiences and leaves them walking away inspired and ready to take action
How to not only set your speaking fee, but how to really anchor into your worth so you can build a new income stream for your business as well as attracting your dream gigs
Verbal & non verbal performance and presentation techniques that will take your speaking from good to great
How to ensure your content is on brand for both your personal and business brands, which means you’ll be able to maximise your return on your time, energy and money
We’re super passionate about the power of speaking for personal and business brands, and we’re so excited to be able to support current and aspiring speakers with our self paced, online program that will take you through four awesome modules on speaking, as well as four additional modules on building the foundation of every successful speaker - a clear and powerful personal brand. Yep that’s right - we’ve thrown in everything we know about building a great personal brand, because we know how important it is to understanding how YOU can stand out from the crowd, AND convert it into better things for your brand or business.
Get the inside scoop.
Back to basics
The first step in building your personal brand strategy is to set your objectives. But before we do that, what is a personal brand? And more importantly, what makes a good one? This module will take you through this as well as all-important goal setting for your personal brand.
Creating your keynote
For the first of our speaking modules, we’ll be getting into the nitty gritty of building a keynote that connects, and that other people will pay for. A true keynote is about presenting one core idea to your audience, and taking them on a journey. Storytelling is key!
Audit your assets & carve your path
Before identifying the core components of your personal brand, it’s critical to audit your own assets. What do you bring to the table? Your personal brand is a combination of your skills, your passions, your values and more - then you can start to build your vision, mission and brand message.
Owning your worth
This module is one of the most important in nailing to make sure you can not only get paid what you’re worth, but booking regular speaking gigs! Learn how to set your fees, the questions to ask when you get an enquiry, our opinion on doing speaking gigs for free, and much more!
Building a cut through brand
We’ve broken this section into two separate, juicy modules - firstly we’ll help you identify your unique brand archetype, then we’ll take you through uncovering your point of difference or USP (unique selling point). How does your brand stand out from the crowd?
Stand & deliver
It’s not enough to be good at speaking in front of an audience. If you really want to become a sought after business or motivational speaker, you need to get serious about your on stage performance. Learn the techniques leading keynote speakers employ all over the world.
Spread the word
You’ve got a message to share, and you’ve done the work. Now it’s time to market yourself as a speaker! Learn how to position your brand across your digital platforms to attract speaking enquiries, and how to pitch yourself to your dream businesses, brands & events.
Choosing your targets & pitching to media
We are big fans of a targeted approach in anything at Leverage, and especially when it comes to media. One of the best ways you can make sure your pitch hits the right note is personalising it to the media you want to get into.
The media ecosystem
The first step to being successful in the media is understanding it - the components of it (earned, owned, paid & fake) and what the traditional & modern media landscape looks like today. It’s changed enormously over the last two decades! So what does that mean for you?
Leveraging your media & maximising your ROI
We love this module - to be honest, it’s one of the reasons our business is called LEVERAGE. Knowing what to do with your media once you’ve got it is one of the most commonly made mistakes we see - find out how to make sure you can turn one media hit into many.
What the media wants
Knowing what the media wants - and doesn’t want - is critical to getting cut through, whether you are taking a DIY approach or not. Make yourself valuable to the media and they’ll keep coming back for more - but it means understanding their requirements first.
JOIN THE COMMUNITY
All of our New School members get access to our Team Leverage private Facebook community, where we’ll be sharing exclusive weekly content designed to ensure you stay motivated and on track.
Oh, and the other awesome thing? You’ll get to meet and network with other awesome people, just like you.
Community means the world to us.
Hear from our founder.
Leverage & New School’s founder, Lanna Hill, is one of Perth’s most experienced speakers, media commentators and strategists, and has worked with literally hundreds of business owners and individuals on uncovering the gold within their personal and business brands and taking them to the next level.
She is enormously passionate about the power of personal branding, speaking & media in business - so much so she created an agency around helping others to do more of it.
Want to learn more about our other courses?
Check out our Personal Brand & Media course, or our Personal Brand & Speaking course.
Choose your own adventure