Let's talk about something that matters a lot in 2025 - your business's online presence. In today's world, who makes a purchase without first stalking a company's social media?

Especially now, people are more sceptical than ever about where they spend their money. They want to know there's a real, trustworthy business behind the products or services, and what's the first thing they check? Your social media. Research by Huddle Creative confirms this saying 78% of consumers (and 88% of Gen Z) say a brand's social media presence directly impacts whether they trust them.

We've all been there. Someone in the office has thousands of Instagram followers, always knows the latest TikTok trends, and gets tonnes of engagement on their posts. Naturally, they become the go-to person for your company’s social media marketing. But this seemingly easy choice could cost your business. 

Image credit: Taya Reid

Something we get asked about a lot at Leverage are awards. Are they worth the time and effort to apply, do they really matter in the grand scheme of things? How do you know which awards are considered credible, and which ones won’t do you (or your brand) any favours?

Here’s our two cents on how you can navigate the world of business or industry awards, and what you should consider before throwing your hat in the ring.

Ever wondered what exactly it is that makes a story newsworthy- worthy of being picked up by a journalist? Well, there is a formula of elements that are key to attracting the attention of the media. Here are some of our favourite elements to consider when assembling the building blocks of your next pitch.

Third-party endorsement is nothing new in the PR world, and if you're one of the 1.21 billion monthly active users of Meta's Instagram, you've probably heard of the marketing buzzword “influencer" or “expert” - but what about key opinion leader?

With over 28% of the world's internet users on Instagram, integrating influencer marketing into digital content strategy has elevated the way brands communicate with their target audience across digital platforms.

Influencer, KOP, and expert aren't interchangeable terms - so how do they differ, and what do they offer your PR strategy?

Lanna Hill Couani, talks all things speaking in our latest blog.

The thing about a personal brand is everyone’s got one. The trick is to make yours stand out from the crowd.

Media training is just for people about to be on TV, right? Wrong.

Speaking is something many professionals and business owners do, and enjoy, regularly. But how do you go from volunteering your time to being paid for it?