Ever wondered what exactly it is that makes a story newsworthy- worthy of being picked up by a journalist? Well, there is a formula of elements that are key to attracting the attention of the media. Here are some of our favourite elements to consider when assembling the building blocks of your next pitch.

Third-party endorsement is nothing new in the PR world, and if you're one of the 1.21 billion monthly active users of Meta's Instagram, you've probably heard of the marketing buzzword “influencer" or “expert” - but what about key opinion leader?

With over 28% of the world's internet users on Instagram, integrating influencer marketing into digital content strategy has elevated the way brands communicate with their target audience across digital platforms.

Influencer, KOP, and expert aren't interchangeable terms - so how do they differ, and what do they offer your PR strategy?

Media training is just for people about to be on TV, right? Wrong.